The esteemed Indian Institute of Technology Delhi (IIT Delhi) has announced the launch of a six-month online Executive Programme in Brand Management that commences on January 25, 2026 and runs through to July 19, 2026. Designed for those eager to master how strong brands are built, managed and evolved in a digital age, this course offers weekend classes every Sunday from 10:30 am to 12:30 pm, making it accessible for working professionals.

The programme covers an impressive spectrum of topics: core branding concepts, strategic brand management, consumer insights and segmentation, integrated brand communication, brand innovation and product lifecycle management, luxury and global branding, plus cutting-edge areas like digital and AI-driven branding, and brand leadership & organisational culture. A capstone project ensures participants apply their learning in a practical, career-relevant way.

Eligibility criteria are straightforward: applicants must have passed class 10 and 12, and hold a three-year graduate degree from a recognised university in any discipline. Proficiency in Excel is recommended as it will be used in teaching. The application fee is Rs 1,20,000 (excluding 18 % GST), payable in two instalments (Rs 80,000 + Rs 40,000). Applicants must also pay Rs 1,500 as registration fee.

To earn the certificate, participants must maintain 70 % attendance and complete the capstone project. While the programme isn’t entirely free given the fee the value lies in its association with IIT Delhi, structured format and weekend scheduling which facilitates continuous professional development without disrupting daily work.

Brand-management has emerged as a critical competency in today’s business landscape, driven by digital platforms, consumer empowerment and global competition. For professionals in marketing, product, communications or entrepreneurship, this programme could provide the strategic toolkit to craft, nurture and scale brands effectively. The weekend schedule offers flexibility, while the new-age branding corpus addresses both foundational and modern dimensions of the domain.

If you’re looking to elevate your career by specialising in branding and strategy  and can commit to six months of focused weekend learning this programme from IIT Delhi offers a compelling proposition. Mark your calendar, submit applications before November 29, 2025, and prepare to engage deeply with brand leadership from the comfort of your device. 

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