Government Introduces Guidelines to Stop Misleading Ads

Government Introduces Guidelines to Stop Misleading Ads

Last Updated Nov - 15 - 2024, 05:00 PM | Source : India Today | Visitors : 20

The Central Government has introduced new guidelines for coaching institutes to prevent misleading advertisements, prohibiting false claims on selection rates,
New government guidelines on misleading advertising by coaching institutes.

The Central Government has issued guidelines to combat misleading advertisements by coaching institutes, prohibiting false promises like “100% selection” or “100% job security”.

The guidelines, developed by the Central Consumer Protection Authority (CCPA), aim to address complaints filed through the National Consumer Helpline. They apply to all forms of advertising related to academic support, education, and guidance services, excluding counselling, sports, and the arts. The CCPA has sent 54 notices and imposed penalties on several coaching institutes.

What are the new coaching center advertising guidelines?

The new advertising standards prohibit coaching centers from making false claims regarding course specifics and duration, faculty qualifications, prices and refund procedures, selection rates and exam results, or job placement or pay increases.

The revised standards define ‘coaching’ as academic help, educational guidance, study programs, and tutoring services, while explicitly excluding counselling, sports, and artistic activities.

According to these guidelines, coaching centers are not permitted to use successful applicants’ names, images, or testimonials without their written authorization, which must be obtained after selection.

They must also prominently post disclaimers and give explicit course descriptions.

“Many UPSC candidates clear the preliminary and main exams independently and seek coaching only for interview preparation,” said Nidhi Khare, urging students to verify the specific courses that successful candidates were actually enrolled in.

Khare, who also leads the CCPA, emphasized that coaching centres must accurately depict their services, resources, facilities, and infrastructure.

They should also make sure that reputable organizations like the AICTE or UGC have formally recognized and approved their courses. These clauses are intended to improve consumer rights, increase openness in the coaching sector, and supplement current laws.

READ MORE| Scotland University Announces Scholarships for Students, Check Details

 

 

 

Share :

Trending this week

DTU Begins 2025 Registration for BTech Odd Semesters

Jul - 11

The Delhi Technological University (DTU) has officially opened the registration process for BTech students enrolling in odd semesters for the 2025 ... Read More

NCERT Promotes New NEP‑Based Textbooks

Jul - 11

NCERT has launched unique textbooks, which aim to arouse curiosity among the new generation students, which in line with the principles of NEP 2020... Read More

Delhi Chief Minister started an internship program to empower youth in governance

Jul - 01

As a courageous and fresh step, the Chief Minister of Delhi launched an internship program to empower the youth in governance, raising hopes of cha... Read More